Billboards that sit atop buildings or on the side of highways can be
an effective form of advertising, but only reach a people in a
single location. By purchasing an auto wrap for a
car, van, or truck, you can expand your visibility to more customers
for a fraction of the cost.
An auto wrap is essentially a moving billboard that puts your
message directly in front of potential customers. Whether your
wrapped vehicle is stuck in traffic or traveling from state to
state, your logo and contact information is seen by different
audiences every day.
Types of auto wraps
Depending on how much of your vehicle you want to wrap, there are a
few different options:
- Complete wrap – Covers the entire surface
of the vehicle. Transparent film (or “window perfs”) is used
- Half wrap – Covers half the sides of the
vehicle and extends around the back. May also include a hood
- Window graphics only – Wraps only the
windows using window perfs
- Vinyl lettering only –The most basic and
least expensive wrapping option. Typically includes just 1 or 2
colors, a company logo, and a phone number or email address
Depending on the size of the vehicle and complexity of the auto
wrap, J&R Graphics can print and install a wrap in 7 to 10 days.
Why auto wraps?
Businesses turn to auto wraps for several reasons. First, they allow
you reach a very large audience. Research studies by organizations
like the Traffic Audit Bureau show that 96% of people in the U.S.
travel in some sort of vehicle every day, increasing the likelihood
that more people will see your advertisement. This can potentially
mean millions of impressions each year from a single auto wrap.
Second, by displaying your company's information on an auto wrap,
you get a campaign that can last for years, far longer than a
stationary billboard, classified ad, or radio spot. Depending on
whether you want to advertise just company information or specific
offers, you can get long-term wraps that last for 5 to 7 years, or a
short-term wrap that lasts for 1 year.
Finally, you can also reach potential customers that may not see ads
in newspapers, on radio or TV, or through the Internet. While they
can turn away those mediums, it's more difficult to ignore ads
placed directly in front of them during their daily commute.
Auto wraps pros
- Provides a lower CPM than traditional advertising
mediums ($0.75 to $1 CPM for vehicle wraps vs. $10 to
$12 CPM for radio vs. $18 to $20 CPM for TV)
- Offers exclusivity - you don't share space with other
advertisers as you would in a promotional mailer or on
billboards with ads that rotate
- Free enterprise – you don't need to outbid
competitors to advertise in certain locations
- Becomes increasingly more valuable for companies that
put vehicles on the road frequently (such as delivery
- Protects vehicle's finish and can be easily removed at
Creating auto wraps
There are four important considerations for creating auto wraps for
- Designing – You can either provide ready
artwork to the dealer, or have J&R Graphics create the
artwork for a fee. Regardless of who designs your wrap, make
sure to use only high-resolution photographs and graphics.
- Proofing - Once the design is ready, J&R
Graphics will provide a digital proof of what the vehicle wrap
will look like. Look the proof over carefully to locate any
mistakes and submit any changes before we create the finished
wrap. However, the more adjustments you need to make to the
proof, the longer it will take to complete job.
- Production – The artwork is then generated
on computer and printed onto cast vinyl sheets using
high-resolution technology. It's then laminated for a glossy
presentation and protection of the vehicle's finish.
- Installation – J&R Graphics
professional installers carefully affix the wrap to the surface
of the vehicle. The wrap conforms to the vehicle's exact shape
and gives the vehicle a factory-ready appearance. It's critical
to use experienced installers as a poorly installed wrap could
reflect negatively on your company.
Working with J&R Graphics
J&R Graphics will help you figure out when to start an auto wrap
ad campaign, how long it should run for, and the number of vehicles
you will cover. They will also work with your budget so you know
which features and extras you can afford without sacrificing
J&R Graphics can pull up a template of your vehicle by
researching the year, make, and model. This template allows you to
review the different design options and lets the J&R Graphics
inform you what your exact costs will be. It also uncovers which
parts of your vehicle would be the most difficult to wrap so we can
find the appropriate fit. If you're unsure what kind of design to
choose, J&R Graphics can suggest designs that have worked best
for previous customers.
Auto wraps pricing
The cost depends on the size of your vehicle and the complexity of
the wrap. Expect to pay $2,000 to $5,000 for a
complete auto wrap with installation. Smaller vehicles are the
lowest cost, with SUVs and mini-vans reaching the high end of the
pricing spectrum. If the vehicle requires unique shapes and complex
curves, you can also expect higher prices.
Half wraps and partial wraps (for windows only) run from a few
hundred dollars to a few thousand dollars – the less complex the
installation, the deeper the discount.
If you need auto wraps for several vehicles, contact us, we will
offer discounted fleet pricing based on the number of vehicles. In
addition to a price break, using the same dealer for a fleet of
vehicles helps keep your design constant.
Other factors that can add to your costs include design work, proofs
printed on the actual material, post-proof edits, premium
lamination, and rush delivery.
much of above
information sited at Buyer Zone