Introduction to Auto Wraps

Billboards that sit atop buildings or on the side of highways can be an effective form of advertising, but only reach a people in a single location. By purchasing an auto wrap for a car, van, or truck, you can expand your visibility to more customers for a fraction of the cost.

An auto wrap is essentially a moving billboard that puts your message directly in front of potential customers. Whether your wrapped vehicle is stuck in traffic or traveling from state to state, your logo and contact information is seen by different audiences every day.

Types of auto wraps
Depending on how much of your vehicle you want to wrap, there are a few different options:

• Complete wrap – Covers the entire surface of the vehicle. Transparent film (or “window perfs”) is used on glass
• Half wrap – Covers half the sides of the vehicle and extends around the back. May also include a hood logo
• Window graphics only – Wraps only the windows using window perfs
• Vinyl lettering only –The most basic and least expensive wrapping option. Typically includes just 1 or 2 colors, a company logo, and a phone number or email address

Depending on the size of the vehicle and complexity of the auto wrap, J&R Graphics can print and install a wrap in 7 to 10 days.

Why auto wraps?
Businesses turn to auto wraps for several reasons. First, they allow you reach a very large audience. Research studies by organizations like the Traffic Audit Bureau show that 96% of people in the U.S. travel in some sort of vehicle every day, increasing the likelihood that more people will see your advertisement. This can potentially mean millions of impressions each year from a single auto wrap.

Second, by displaying your company's information on an auto wrap, you get a campaign that can last for years, far longer than a stationary billboard, classified ad, or radio spot. Depending on whether you want to advertise just company information or specific offers, you can get long-term wraps that last for 5 to 7 years, or a short-term wrap that lasts for 1 year.

Finally, you can also reach potential customers that may not see ads in newspapers, on radio or TV, or through the Internet. While they can turn away those mediums, it's more difficult to ignore ads placed directly in front of them during their daily commute.

Auto wraps pros
Provides a lower CPM than traditional advertising mediums ($0.75 to $1 CPM for vehicle wraps vs. $10 to $12 CPM for radio vs. $18 to $20 CPM for TV)
Offers exclusivity - you don't share space with other advertisers as you would in a promotional mailer or on billboards with ads that rotate
Free enterprise – you don't need to outbid competitors to advertise in certain locations
Becomes increasingly more valuable for companies that put vehicles on the road frequently (such as delivery trucks)
Protects vehicle's finish and can be easily removed at any time

Creating auto wraps
There are four important considerations for creating auto wraps for your business.

1. Designing – You can either provide ready artwork to the dealer, or have J&R Graphics create the artwork for a fee. Regardless of who designs your wrap, make sure to use only high-resolution photographs and graphics.
2. Proofing - Once the design is ready, J&R Graphics will provide a digital proof of what the vehicle wrap will look like. Look the proof over carefully to locate any mistakes and submit any changes before we create the finished wrap. However, the more adjustments you need to make to the proof, the longer it will take to complete job.
3. Production – The artwork is then generated on computer and printed onto cast vinyl sheets using high-resolution technology. It's then laminated for a glossy presentation and protection of the vehicle's finish.
4. Installation – J&R Graphics professional installers carefully affix the wrap to the surface of the vehicle. The wrap conforms to the vehicle's exact shape and gives the vehicle a factory-ready appearance. It's critical to use experienced installers as a poorly installed wrap could reflect negatively on your company.

Working with J&R Graphics
J&R Graphics will help you figure out when to start an auto wrap ad campaign, how long it should run for, and the number of vehicles you will cover. They will also work with your budget so you know which features and extras you can afford without sacrificing quality.

J&R Graphics can pull up a template of your vehicle by researching the year, make, and model. This template allows you to review the different design options and lets the J&R Graphics inform you what your exact costs will be. It also uncovers which parts of your vehicle would be the most difficult to wrap so we can find the appropriate fit. If you're unsure what kind of design to choose, J&R Graphics can suggest designs that have worked best for previous customers.

Auto wraps pricing
The cost depends on the size of your vehicle and the complexity of the wrap. Expect to pay $2,000 to $5,000 for a complete auto wrap with installation. Smaller vehicles are the lowest cost, with SUVs and mini-vans reaching the high end of the pricing spectrum. If the vehicle requires unique shapes and complex curves, you can also expect higher prices.

Half wraps and partial wraps (for windows only) run from a few hundred dollars to a few thousand dollars – the less complex the installation, the deeper the discount.

If you need auto wraps for several vehicles, contact us, we will offer discounted fleet pricing based on the number of vehicles. In addition to a price break, using the same dealer for a fleet of vehicles helps keep your design constant.

Other factors that can add to your costs include design work, proofs printed on the actual material, post-proof edits, premium lamination, and rush delivery.

much of above information sited at Buyer Zone